bring the Fire
We promise to always "Bring The Fire" by providing you with high-quality, hand-crafted, small-batch medicine - proudly grown in Millwood, WV.

Our mission is to provide our patients and customers with high-quality, sustainably produced medicine.
We’ll make it easy to select, understand, enjoy, trust and love our products.
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the First home of hillfire
See our locations near you.
We Are Respectful
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We are honored and humbled to serve our patients and customers.
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We are serious about our job but lighthearted about our day.
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We are all individuals. We are kind to and respectful of each other and appreciate each other’s quirks. We trust, support, and believe in each other.
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We all rely on “two ears and one mouth” to engage in constructive dialogue to reach conclusions and move forward together.
We Are Leaders
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We take ownership. Everyone is a leader.
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We know that true leaders inspire other leaders, not followers.
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We approach every new day, every new task as a new opportunity to lead and help others lead.
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We keep our commitments and communicate diligently when we cannot.
We Are Innovators
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We aim high and set bold goals to further our mission and impact.
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We lead our industry to set standards for products that are scientifically researched, sustainably produced, and affordable to our customers.
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We know that our success depends on continuous improvement and learning.
We Are Constantly Honing our Greatness for Good Leaders
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We are committed to building a stable, sustainable business that can be a force for good in the World and that our team, patients and customers can depend upon over time.
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We are growing people, striving to create fulfilling careers for our team and successful outcomes for our patients and customers.
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We go the extra mile to ensure the success of our patients, our customers, our local communities and stakeholders and our environment.
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We support our local communities and share our success and passion with our neighbors and our team members.